Let me get this straight. You want me to believe Kentucky Fried Chicken (KFC) is now known as “Kitchen Fresh Chicken?” To quote Wayne from Wayne’s world, “Shea Right” The marketing company behind the ex-brand Kentucky Fried Chicken has decided if they want to compete in the lucrative fast food fat food industry they needed to remove the terminology “Kentucky” and “Fired” from their brand. Focusing on the health benefits of fried fresh chicken. I guess they decided the residents of Kentucky didn’t deserve to have a large chain of grease farms named after them, I agree. Also by changing the word “fried” to “fresh” they have opened their doors to the millions of health conscious dieting Americans, because were that stupid. Are we? One would have to consider the fact that this has been effectively done in the past with other product brands, hence its happening again. They change all the signage, come up with a few snappy tunes, exclaim that their product is “diet friendly” and Ka-Bloom! Sales are through the fuckin’ roof. This is the kind of thing that pisses me off. (your surprised I know) Not to get too technical here but pieces of their amazing diet chicken has 22g of carbohydrates, 760 calories and about 38g of fat. As opposed to lets say a healthy piece of cake which has about 29g of carbohydrates, .02 g of fat and about 120 calories. What does that mean? Well cake is about 2 times as good for your body as KFC is. But if you listened to the marketing campaigns you could be slamming down buckets o’ chicken and look like a supermodel. Do yourselves a favor, get a Ronco™ rotisserie oven and cook a chicken breast yourself and skip the heart attack.